Starting today until November 30, 2023, people visiting the core area can receive Core Area Construction Dollars from the Downtown London Business Association and Old East Village BIA as well as their businesses, through giveaways, contests, events, and promotions.
Construction Dollars are vouchers in $5, $10 and $20-dollar amounts that can be redeemed at participating businesses in the core area. Businesses are reimbursed 100 percent of the value of each Construction Dollar through the Core Area Action Plan.
“This is another year of major construction projects in the core area and our top priorities are mitigating impacts and supporting businesses as we complete essential infrastructure renewal. The project teams work very closely with Downtown London and the Old East Village BIA and together, we partner on various initiatives, such as the Core Area Construction Dollars Program to promote and support local businesses during construction,” says Jennie Dann, Director, Construction and Infrastructure Services at the City of London.
Valid Construction Dollars are marked with the year “2023” and can be spent between now and November 30, 2023 at participating businesses. The program first launched in 2020 and is one of the City’s ongoing supports for local businesses.
“Old East Village businesses have whole heartedly embraced the Construction Dollars program and our OEV customers are eager to enjoy an extra special outing in OEV while supporting hyper local”, says Jen Pastorius, Manager, Old East Village BIA. “Each year the demand for the program grows and therefore this year OEV BIA, during the returning Only in OEV event series we will distribute through Cash Mobs, over $20,000 of Construction Dollars – visit oldeastvillage.com for more info!.”
“During the construction season, our downtown businesses remain open” says Barbara Maly, Executive Director, Downtown London. “London’s downtown has several new businesses and restaurants, many old favorites, great patios and fantastic events and entertainment options and Construction Dollars are an added bonus to help customers and visitors explore our unique offerings.”
bove: A customer using Core Area Construction Dollars at a local business downtown in 2022.
About the Core Area Construction Dollars Program
The Core Area Construction Dollars program is a four-year pilot program funded by the City of London through the Core Area Action Plan, which was developed with local partners to support London’s Core Area and generate new growth and investment. Delivered through the BIAs, this program will contribute over $90,000 into the local economy this year, incentivizing customers to shop, dine and experience the core.
Orange signs and other promotional materials will indicate where customers can spend their Construction Dollars. The Downtown London Business Association and Old East Village BIA websites also show a full list of participating businesses.
Construction Dollars cannot be purchased and are distributed by the Downtown London Business Association, Old East Village BIA and their merchants. Londoners are encouraged to follow them on social media for details on how to get and redeem Construction Dollars.
This is the final year of the pilot program and future opportunities will be explored to continue to support businesses during construction.
Above: A customer holding Core Area Construction Dollars.
Media Contact:
Jo Ann Johnston
Manager, Media Relations
City of London
Cell: 226-973-4291