Rental of Lands for Billboards

Legislative History: Enacted September 19, 2017 (By-law No. CPOL.-182-434); Amended July 24, 2018 (By-law No. CPOL.-182(a)-441); Amended July 25, 2023 (By-law No. CPOL.-182(b)-221)

Last Review Date: July 25, 2023

Service Area Lead: Director, Realty Services

1. Policy Statement

The purpose of this policy is to formalize and clarify practices on the rental of City-owned properties and all other properties in the City of London for billboards.

2. Definitions

Not Applicable.

3. Applicability

This policy applies to all City-owned properties and all other properties in the City of London.

4. The Policy

The rental of City-owned properties for billboards and all other properties in the City of London, shall be subject to the following guidelines:

a) Such use should be in conformity with the Zoning By-law and should respect the height and setback regulations for structures.

b) Such use should be in conformity with the Official Plan policies which relate to billboards.

c) Such use should be in conformity with the Sign By-law.

d) Billboard locations which were in conformity with the Zoning By-law when originally leased but which are now not in conformity with the Zoning By-law or the Official Plan shall be phased out at the termination of the lease so that the billboard industry can adjust to the situation and make alternate plans. 

e) City owned Lands that are eligible for a Billboard sign installation in compliance with the Sign Bylaw will be leased in compliance with the City’s Sale and Other Disposition of Land Policy in a fair, open and transparent method. This may include a formal tender process supported through Procurement and Supply in compliance with the Procurement of Goods and Services Policy.